Beta

What was your work worth to the business?

Tallystick gives communication and L&D teams a business impact figure in dollars and an ROI percentage, plus a report showing how the numbers were reached.

Returning user?Log in to see your measurements and reports, or start a new one.Log inForgot your password?

Two editions, one way of measuring

For Internal CommunicationWhat was your campaign worth?For internal and employee communication teams measuring a campaign, a newsletter or a change program.See how it works for communicationFor L&DWhat was your program worth?For learning and development teams measuring a course, a workshop or a talent development program.See how it works for L&D

How it works

Four marks to gather the numbers. The fifth ties them together.

  1. 1Name what you ran and its business goalThe campaign or program, and what the business wanted from it.
  2. 2Count what changed after your campaign or program and what it's worthFewer resignations, more deals, fewer errors. Whatever the business counts that aligns to its goals. Put a dollar value on it: use your own number, or let the AI estimate it and explain where the number came from.
  3. 3Account for what it costYour team's time, your audience's time and any outside spend.
  4. 4Keep it honestDecide how much of the change your campaign or program earned and how sure you are of the numbers.
  5. 5Get your reportTallystick generates a report showing the business impact of your work and the ROI, plus the rationale to back it up, all based on how much your work contributed to the change.
New here? Tallystick is in beta and access is by invite. Use the invite link you received to sign up.Already have an account? Log in

Why “Tallystick”?

Medieval wooden tally sticks with notches and handwritten inscriptions
Photo: Cambridge University Library Special Collections

Long before spreadsheets, a tally stick was one of the first ways to record and prove certain financial transactions. The stick was scored after each transaction and then split. One half was called the “stock” and was held by the creditor; that’s where the term “stockholder” came from. The debtor held the other half, called the “foil.” Neither half was worth anything alone. The record was confirmed only when the two halves matched when they were held together.

INSIDE COMMS Tallystick represents numbers that two parties (Finance and Comms or L&D) can accept.